We create bold work for luxury residential developments. Paper Laundry specializes in building brands that come to life in real spaces where residents expect nothing but the best. Through our strategic creativity and industry expertise, we help clients stand tall in a market where it's essential to stand out.
By thinking of every detail for our clients — from design and language, to experience and space — we don’t just create marketing pieces, we create wonderlands. These sweet spots are where businesses flourish into recognizable destinations that keep residents excited and sharing their experience. Our capabilities turn ideas into reality, building a whole wonderland along the way.
We help you bring your property to life through activations and marketing. That way your wonderland can look and sound its best as you make first impressions and grow your audience.
Need a wonderland for your brand?
Brand EXECUTION
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Welcome home letter
Custom swag
Newsletters
Brochures
Elevator bulletins
Flyers
Business cards
Stationery suites
• Letterhead
• Envelopes
• Notecards
Postcards/direct mail
Custom pieces -
Websites
Web graphics
Web style guides
Canva setup and templates
Social assets
Social templates
Email graphics + writing
Blog graphics + writing
Presentation design + writing
Paid media -
Brand interactions
Signature touch points
Temporary signage
Monument and building signage
Wayfinding and unit numbers
Mural design
Step and repeat
Window vinyls -
Resident event ideas
Interactive activations
Collateral and swag
Create flexible identity systems of logo marks and brand elements for a brand that stays fresh
Deliver a simple yet comprehensive brand guide to make all future work easy and cohesive
Consult on how to seamlessly bring your brand into your business operations and resident experience
Provide support in your physical space from breaking ground to opening day – including interior design consulting
Offer retainers for ongoing creative services to keep the stress off your internal teams while putting your brand’s best foot forward
If this is something you’re looking for, contact us.
Cara Moyle
Owner + Client Management
With 15+ years of agency experience, Cara knows the ins and outs of how successful brands are built. By pairing insight with organization, process with collaboration, and topping it off with thoughtful client relationships — Cara leads the way (often with spreadsheets in hand). With a career that’s produced award-winning work for nationally-recognized clients, she helms the studio with expertise and a whole lotta passion.
Ashlynn Dawes
owner + Creative Director
From big branding agencies to nimble shops, Ashlynn has seen it all and been called it all: designer, art director, creative director — but creative dreamer is probably the most apt title. At Paper Laundry, Ashlynn is a thoughtful visionary, making dreams into reality by guiding our team to create visually-stunning brands that always get noticed.