about the laundry
Meet the
Laundresses
Before we began creating brands and wonderlands, we had to first create our own. Paper Laundry started as a vision between steadfast creative partners Cara Moyle and Ashlynn Dawes. We brought our dream studio to life by marching to the beat of our own bongos — and helping brands we believe in do the same.
We were born in 2016 with the belief that great branding can’t be bought off a shelf. We wanted to give people and businesses the opportunity to create a brand with that magical, memorable, indefinable-something. Because we believe that authenticity will always outlast trends — and blending in will never beat the utter joy of standing out.
With 15+ years of agency experience, Cara knows the ins and outs of how successful brands are built. By pairing insight with organization, process with collaboration, and topping it off with thoughtful client relationships — Cara leads the way (often with spreadsheets in hand). With a career that’s produced award-winning work for nationally-recognized clients, she helms the studio with vision, expertise, and a whole lotta passion.
Owner + President
Cara Moyle
Finds wonderland in
+ Traveling and exploring the beautiful worlds people create
+ Cats with dapper neckwear
+ Being 100% British, or 98.7% according to 23andMe
+ Super fine wines (okay, sometimes they’re from a box)
From big advertising agencies to nimble shops, Ashlynn has seen it all and been called it all: designer, art director, creative director — but creative dreamer is probably the most apt title. At Paper Laundry, Ashlynn is a thoughtful visionary, guiding our team to create visually stunning brands that always get noticed.
creative director
Ashlynn Dawes
Finds wonderland in
+ Curating the perfect brand vibe
+ Renovating her 1920’s bungalow
+ Her little pup, Rye
+ A smokey Mezgroni
Emma’s a self-proclaimed “word nerd” who’s passionate about helping brands find their voice. She studied creative advertising at Virginia Commonwealth University and has lended her copywriting chops to brands big and small. Emma brings a fresh perspective and a wallop of originality to every project she takes on.
Senior Copywriter
emma bryant
Finds wonderland in
+ A fresh page and an inky pen
+ Exploring the Scottish countryside
+ Scoring a second-hand find
+ A perfectly poured pint
With 13+ years of design experience, Brittany brings an unparalleled attention to detail and craft to our team. She studied at the Berry Collage (a film set for Stranger Things!) and specializes in web design. Brittany loves adding color to everything and working with our clients to bring their vision to life.
Art Director + Designer
Brittany Free
Finds wonderland in
+ Getting lost in the process
+ Pouring resin in every color of the rainbow
+ Exploring life through the eyes of her baby girls
+ A coin-style margarita with legit tequila
A taste for hospitality
+ + +
A taste for hospitality + + +
Step Into the Laundry Room
We believe fresh, clean taste is an essential ingredient to creating great work. That’s why on top of our daily roles as laundresses, we’re also foodies, stylists, mixologists, and hostesses. Each member of our team has a deep understanding of what brands need to bring to the table in order to create memorable experiences. Let’s see what we can spin up together.