THE WASHINGTON INN
Where Staying Feels Like Living
The Washington Inn is a rare find: part new build, part historic renovation in Santa Fe — just steps from the Plaza. A boutique hotel designed to blur the line between staying and living, where guests are encouraged to book long-term stays to soak up a refreshed Southwest lifestyle.
Paper Laundry brought the immersive brand to life, steeping the visual identity in classic Santa Fe style and texture. The brand holds the sophistication of a high-end hotel while staying rooted in its local, family-owned origins. Every detail, from intuitive wayfinding to curated local touches, creates a sense of belonging.
The Washington Inn is an invitation to live life without the strings.
Project
Brand Identity
Logo, Brand Marks, Custom Illustrations, Unique Patterns, Font + Color Palettes, Brand Language
Collateral Concepts
At The Washington Inn, heritage doesn't rest behind glass—it lives in every thoughtful detail. Handwoven textiles, curated artwork, beams running along the ceiling, and ristras hanging by our door. It's a place where tradition doesn't just echo, it resonates—transformed into something both timeless and thoroughly new.
