ONE RIVER NORTH
A New Look for Denver’s Architectural Icon
Glass and cavernous curves define the 16-story facade of One River North. The building drew attention for its design, but few realized that it’s home to an apartment community, with attainable rental options behind the glass.
At Paper Laundry, we reimagined One River North’s brand to peel back the surface and reveal the life within. The concept of reveal became our guide: pulling back the curtain to highlight everyday moments, hidden details, and unexpected accessibility.
The new brand reflects the building’s individuality, speaking to those who don’t live just anywhere but choose a place that means something. Singularly beautiful and aesthetically enriching, One River North reveals what’s possible when you break the mold.
PROJECT
Brand Identity
Logo, Brand Marks, Illustration Palettes, Unique Patterns, Font Palette, Color Palette, Brand Language
Collateral
Brochure, Sell Sheet, Business Cards
Brand Swag
Tote Bag, Water Bottle
Web Graphics
A sense of surrealism shows the impossible becoming reality
