The Paper Laundry Process
This is where your brand goes from imagination to reality.
Step 1
Compatibility
Finding your brand soul-mate
The first step in the creation of magical brand babies? Deciding if Paper Laundry is the right fit. Luckily, we have a little quiz for you. Think of it like the standard first-date questions for compatibility.
Step 2
Reach Out
See if you like our vibe
If you’re feeling good about us and wanna test out the chemistry — reach out! We’d love to hop on the phone and get to know you. You’ll tell us what you’re looking for, and we’ll give you some more insight on exactly how we can make that happen.
Step 3
Proposal & Contract
Let’s make this thing official
Once we’ve gotten to know you, we can draw up a customized proposal with timelines, deliverables, cost — all that good stuff. If it’s feeling right, we’ll send a contract your way that spells out all the finer details.
Step 4
Discovery
20 questions
(except make it 100)
Before we begin working on your brand, we want to get to know it on a deep level. Who is it? But also, what does it eat for breakfast? Who is its celebrity crush? This step is all about sharing as much as you can, that way, you’ll end up with the fabulous final product that you’re looking for.
Step 5
Brand Vibe
Time to razzle dazzle
This is where the fun really begins. We’ll take you through extensive moodboards and brand attributes based on the discovery work we did. Then, you’ll be able to help direct and influence how the brand looks and sounds. It’s a true collaboration filled with creativity, inventiveness, and a little magic.
Step 6
Identity Development
Finding wonderland
Our unique exploration process will help cultivate a recognizable personality and identity for your brand. This is everything from your logo to fully thought-out brand palettes, illustrations, and collateral concepts. It’s also when that unnamable creative juju emerges to infuse your brand with life (sorta like Frankenstein, but less scary).
Step 7
Deliverables
A brand is born
Your brand wonderland will be delivered to you in the form of a brand guide along with all logo and brand marks, color palettes, design elements, voice and tone, font styles, and more. This is the world your brand will make its home in, ready to grow and evolve alongside your company. This is also when we typically pop the champagne.
Step 8
Execution
Brand meets world
This is an ongoing step that helps bring your brand to life at every touch point. Your brand will be out for all the world to see — and we’ll be here to keep making sure it gets noticed.
Frequently Avoided Questions
There are a few things that everyone wants to know up front, but some are hesitant to come out and ask. We don’t think it’s taboo to talk cost and timeline right away, in fact, here are a few things you probably want to know:
Cost
Our branding packages start at $20,000 — due to the demand for our services, we’re unable to work on any brands for less than that
Timelines
It generally takes four months or more to fully build a brand to our satisfaction (and yours)
Who we work with
We’re a branding studio — which means we typically only work with brands we’ve had a hand in creating
