A BRANDING PARTNER FOR

interior designers, architects,
+ property developers

Where Brand and Space Meet, Seamlessly

At Paper Laundry, we partner with interior designers, architects, and property developers to bring spaces to life with branding that fits. By joining your process early and collaborating closely, we help create brands that seamlessly integrate into the customer experience.

We’re not just a creative studio you hand things off to. We’re on calls with your team, in the loop on moodboards and FF&E, absorbing your vision so the brand we build supports the interiors and experience you’re designing.

When it all comes together, the result is powerful: a property that tells a cohesive story. A better guest experience. A brand that feels lived in.

GET IN TOUCH

The Margot Apartments

Paper Laundry x B2 Design Co. x Virtú Investments

View the Case Study

How We Work with You

  • Every strong brand starts with listening. We immerse ourselves in the project early: sitting in on design reviews, understanding moodboards, FF&E selections, and architectural intent. This phase is about uncovering what makes the space unique and aligning with the vision already in motion.

  • This is where we define the feeling of the brand. Using our tools, brand attributes, positioning, and mood boards — and pieces of architecture and interiors — we land on a vibe that not only resonates with the audience, but mirrors the experience of the space.

  • With a clear strategy in place, we build a cohesive system that brings the brand to life across print, digital, signage, and the space itself. We create a brand experience that fits the interiors, exteriors, and creates clarity at every touchpoint.

    Naming
    Logos
    Brandmarks
    Color
    Typography
    Illustration
    Elements
    Texture
    Patterns
    Photography
    Usage guidelines
    Execution examples
    Voice + tone
    Brand story
    Brand descriptors
    Tonality scale
    Platforms
    Tagline development

  • We package everything into a clear, beautifully built guide that makes it easy for teams to bring the brand to life with consistency and confidence. This guide acts as a north star for designers, developers, signage teams, and beyond. It ensures that the identity doesn’t just look good on paper, but holds up in real space.

    Color
    Typography
    Illustration
    Elements
    Texture
    Patterns

    Usage guidelines
    Execution examples
    Voice + tone
    Brand story
    Characteristics
    Brand descriptors
    Tonality scale
    Platforms

Brand Development

Brand EXECUTION

  • Apparel
    Swag
    Menus
    Brochures
    Packaging systems
    Business cards
    Stationery suites
         • Letterhead
        • Envelopes
        • Notecards
    Postcards/direct mail
    Custom pieces
    Packaging
    Labeling systems

  • Websites
    Web graphics
    Web style guides
    Social assets
    Social templates
    Email graphics + writing
    Blog graphics + writing
    Presentation design + writing

  • Interior ideation + design vision
    Brand interactions
    Signature touchpoints
    Signage
    Wayfinding systems 
    Retail styling
    Mural design
    FF&E consulting
    Trade show booths

Align Brand and Space from Day One.
We join early, walking the space and then collaborating on moodboards and FF&E, so the brand feels built-in, not tacked on.

Ease the Creative Load.
We take care of ongoing branded items through with your team, so nothing slips through the cracks, and everything lands at the level your team is known for.

Build Confidence with Investors and Stakeholders.
We make your project feel like the full package, with a buttoned-up process and presentations that inspire stakeholder trust.

If this is something you’re looking for — contact us.

Bring Strategic Clarity to Design Decisions.
We help define the brand’s role in the space, so that choices have a sense of purpose and personality.

hospitality

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food + beverage

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residential

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hospitality 〰️ food + beverage 〰️ residential 〰️

Let’s Work Together

At Paper Laundry, we love working with people who care about the details. If you’re looking for branding that fits the space, and elevates the experience, we’d love to hear what you’re working on.

Get in Touch