Frequently Asked Questions

There are a few things that everyone wants to know up front, but often don’t come out and ask. We don’t think it’s taboo to talk cost and timeline right away, in fact, this page covers several things you probably want to know.

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Who We Are

  • Paper Laundry is a luxury branding and creative agency. We build immersive, inventive brands for businesses where hospitality comes first and standing out is non-negotiable — think fine dining restaurants, boutique hotels and resorts, high-end real estate developments, and beyond. If your audience expects an exceptional experience before they even walk through the door, we're speaking your language.

  • We work with ambitious brands in the luxury and lifestyle space — businesses that take their identity as seriously as their product or service. Our sweet spot is hospitality in the broadest sense: any brand where the guest, client, or customer experience is the whole point. What matters most isn't your industry — it's whether you're ready to invest in building something truly memorable.

  • We clean up brands and make them shine. (Okay, that’s a little too on the nose — but the name stuck.)

  • Most agencies hand you a logo, some colors, and a style guide and consider the job done. We don't. We approach every project as world-builders — starting with deep discovery work to understand what makes your brand genuinely different, then building an identity that carries that through every touchpoint, from the visual to the experiential. We work with a focused roster of clients so every project gets our full attention, and we don't consider a brand finished until it can stand on its own and turn heads doing it.

What We Do

  • Full branding projects include discovery work, brand strategy, visual identity (naming, logos, color, typography, illustration, patterns), a comprehensive brand guide, voice and tone development, and brand execution across print, digital, and environmental touchpoints. We don’t hand you a logo and call it a day — we build the whole world.

  • Yes. Beyond branding, we offer launch and marketing services to help your brand make a strong first impression and grow its audience — from social assets and email campaigns to photography direction and presentation design.

  • Generally, no — not for new clients. Getting to know a brand we didn’t create and producing work that truly reflects it takes more time than a single deliverable allows. For one-off projects, we ask that clients start at $1,500 and have an established brand foundation in place.

Investment & Timeline

  • Our full branding packages, like what you see on our site, start at $20,000. Depending on scope, some projects start lower.

  • Building a brand the right way typically takes four months or more. Great brands aren’t rushed — and neither are we.

  • Yes. If you have an established brand, we can help you create ongoing creative work through a retainer or project-fee arrangement — including digital content, print collateral, environmental design, and more.

The Process

  • We move through four phases: Discovery (understanding your business, goals, audience, and competitive landscape), Strategy + Vibe (brand archetypes, positioning, moodboards, visual and voice direction), Identity (naming, logos, color, typography, messaging), and Brand Execution (bringing everything to life across physical and digital spaces).

Working Together

  • Yes, Paper Laundry is based in Colorado, though we work with clients nationally.

  • We built a quiz for exactly that reason — visit paperlaundry.com/are-we-a-good-fit to take it. Or just reach out directly at hello@paperlaundry.com. We’re pretty good at knowing within the first conversation and we bet you’ll know too!